In a proactive response to the increasing convergence of the physical security and professional AV industries, XtraSales, Inc., a manufacturer’s rep serving the professional and commercial security sector, and On the Road Marketing, a Pro AV manufacturer’s rep firm serving manufacturers in the commercial audio and video industry, have announced a strategic alliance.
The companies believe that demand for integrated and sophisticated security systems and professional AV solutions are redefining how manufacturers go to market, and paving the way for stronger partnerships between security and pro AV manufacturers to better serve the needs of clients.
“Serving the needs of our security manufacturers has allowed us the honour of representing some of the most well respected manufacturers in the security industry for over 20 years,” said Peggy Caruso, present of XtraSales, Inc. “We’re looking forward to extending that same commitment to the pro AV industry.”
The trend toward integrated security and professional AV systems is a significant one, noted Mark Medlin, Principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”