UBM Live has announced the start of its next chapter at ExCel, London in 2014. Following a phenomenal 40th year, IFSEC International will enter its next decade by relocating from NEC, Birmingham to ExCeL London in June 2014.
IFSEC International 2013 took place from 13 – 16 May and proved to be a roaring success with 28,992 visitors (subject to ABC audit) flooding through the doors of IFSEC and FIREX, an increase of 2.4 per cent on 2011. A three per cent visitor increase was seen across the whole Protection and Management Week, running alongside FIREX International, Facilities Show and Safety and Health Expo.
Representing the latest product innovations, technologies, services and solutions applicable to this broad industry sector, IFSEC International demonstrates the increased integration between the security and fire industries. Uniting the entire buying chain under one roof, brought together 32 per cent end users and 68 per cent trade visitors, presenting endless networking options and the chance to take advantage of the breadth of education on offer.
As IFSEC International prepares to move to London in 2014, more than 87 per cent of the floor plan has already been rebooked. This provides the perfect platform to take the show to new heights next year and welcome an even wider community of security and fire professionals to the event.
IFSEC International visitors are excited for what the future holds, Paul Hammonds, Telecommunications Engineer, Mottmacdonald, said: “IFSEC is a very important event and it’s great to see what’s new out there with security. IFSEC is definitely still a priority for us and there will always be members of the team attending the event to gauge what’s new!”
Charlie Cracknell, Event Director for IFSEC International, said: “On the back of our extensive market research, we have been able to deliver IFSEC 2013 which genuinely meets the needs of an evolving security market. Showcasing a broad range of innovation across the industry, hosting prestigious industry awards, identifying market educational demands with the wide range of unique workshops and conference programmes have resulted in an uplift of total attendees.
“With more than 87 per cent of exhibitors confirming their participation at IFSEC 2014 in London; we are in a perfect position to grow and truly make IFSEC International the world’s hub for security.”
By understanding the whole buying chain, IFSEC International will work closely with exclusive industry partner BSIA, as well as, NSI, SSAIB, ASIS, Security Institute, FIA, ASFP and UKTI, to ensure four key pillars are delivered:
- 1. Commitment to installer visitors
Launch of Security Installer Live will open a breadth of opportunity for installers from both around the UK and from International markets.
- 2. Commitment to end user visitors
IFSEC International will continue to create a targeted approach to ensure visitors fully understand what is on offer and how they can utilize their time most effectively, attracting business leaders across the IT, Retail, Finance and Transport sectors and many more.
- 3. Increasing International audience
With 32 per cent of visitors already attending from overseas, IFSEC International will broaden the opportunities for international buyers by moving to the Capital. Being at the epicenter of one of the most sophisticated travel networks in the world and Excel London will make the event attainable by more visitors than ever before.
- 4. Increased multi-show cross pollination
ExCeL being a purposed built exhibition venue will allow for improved cross pollination of visitors between all five events, IFSEC, FIREX, Facilities Show, Safety and Health Expo and Energy Expo adding more value to visitor participation.
“IFSEC International 2014 will move to the next level and provide an even richer business experience for exhibitors, visitor groups and delegates, with both the UK and global security markets further benefitting from the move to London. These provide real business leads and development opportunities, essentially helping all sectors in the security and fire industries build their business. We all recognise the importance of integrating with one another and IFSEC is the best place for this to happen.
“We really can’t wait to showcase everything we have planned for London, so watch this space!” Cracknell added.