Sony to demonstrate its revolutionary IPELA Z Series Hybrid cameras

Steve Charles
Steve Charles

Steve Charles

Sets the standard in video security solutions

Sony Australia’s Video Security Solutions Division will be demonstrating the company’s revolutionary new IPELA Z Series Hybrid cameras and introducing the IPELA Engine HD picture quality at this year’s Security 2012 Exhibition and Conference from 25-27 July at the Sydney Convention and Exhibition Centre, Darling Harbour.

Sony Australia’s Sales and Marketing Manager ANZ Video Security Solutions and security industry expert Stephen Charles explained the significance of the products highlighted at this year’s show commenting, “With these two revolutionary new offerings, Sony Video Security Solutions Division is setting the standard for video, picture and camera quality in the industry. IPELA Engine is capable of producing the industry’s first 130dB wide dynamic range full HD image at 30 frames/second, dramatically enhancing image visibility.”

This level of picture quality, the industry’s highest, is realised through the combination of Sony’s newly developed integrated signal processing system for high picture quality and the company’s new Exmor CMOS image sensor that has enabled a further acceleration in signal readout and enhanced noise reduction.

Charles continued, “Sony Z Series Hybrid cameras allow existing infrastructure and coaxial cables for analogue SD to be used without alteration or enhancement required. This facilitates the effective use of available cable resources from an environmental perspective as well as reducing installation costs – something the entire industry is increasingly looking to achieve in today’s tough economic climate.”

Sony’s new Z Series Hybrid cameras are also the first in the industry to be equipped with IPoC (IP over Coax) embedded media convertors which eliminates any need for new cables to be laid or replaced within the environment in which they are installed.

Sony Video Security Solutions Division has also committed to a major push within the Australian and New Zealand industry placing an emphasis on developing leading edge technology and superior image and video quality above all else.

Charles continued, “Sony’s stand this year will feature not only IPELA Engine HD pictures and Z Series Hybrid cameras but also some analogue security solutions for those still requiring them. We will have a multi-camera demo and several technology enhancements that will clearly demonstrate our efforts in setting the industry standards in terms of video and image quality. Our R&D departments have been working overtime to ensure we produce the latest products and solutions rather than simply regurgitating old technology. IPELA Engine and our Z Series Hybrid cameras offer real benefits and advantages to those installations requiring the very best video and image quality. They are dynamic solutions and represent excellent value for money.”

This year’s Security 2012 Exhibition and Conference very much sees Sony Video Security Solutions Division taking the technology initiative in an industry often stuck for new ways to offer more efficient and effective products in challenging economic times.

Garry Rhodin, General Manager of Sony Australia’s Professional Solutions Division added, “Sony Australia is 100% committed to the development and growth of our Video Security Solutions products. This is a real growth area for us and our goal is to provide all of our customers and indeed the industry as a whole with the very best technology and service at all times.”

Stephen Charles concluded, “As part of our continued commitment to the market we will also have the Riki Nishimura, the General Manager of Sony Professional Solutions Asia Pacific at the Security 2012 Exhibition and Conference to answer questions on the future proofing of our product range. We will be encouraging camera and image shoot outs wherever possible and very much look forward to engaging with all our current and future customers at the show.”

Contact
sonypro.anz@ap.sony.com
http://pro.sony.com.au

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