Sony aim to accelerate UK growth through new strategic partnership

SonySony has announced a new agreement with CCTV Center to strengthen the firm’s distribution platform throughout the UK and Ireland.

Sony is a leading supplier of video security solutions to a wide variety of business sectors and the new partnership is designed to accelerate its foothold in the UK and underpin continued growth in the market.

CCTV Center was founded in 2001 and is a leading IP video security supplier to security integrators across the UK and Ireland. The terms of the deal means CCTV Center will distribute Sony’s full portfolio of video security solutions, including its recently-launched G6 video security portfolio.

Elaine Bennett, Distribution Account Manager at Sony Europe, reckons the strategic partnership will offer a range of benefits to Sony as it looks to develop its place in the video security market.

She predicted the opportunity to align with CCTV Center will push Sony to create the maximum level of support available for its growing network of dealers within the British Isles.

“CCTV Center’s specialist understanding of the IP market and extensive experience in delivering end-to-end security solutions is unrivalled, and as a business they share our passion for servicing the market with the highest quality solutions,” she said.

“Our new alliance will empower us to provide an even stronger support network for our UK video security dealers and extend our reach in the UK and Ireland, delivering constant value to the market.”

As part of the new alliance, CCTV Center will also offer insight and support to the end user, consultant and installer customers. Phil Director, Sales Director at CCTV Center, described working with Sony as a “big coup” for his organisation and predicts the deal will play a big role in increasing the convergence to IP in the UK.

He said: “This partnership enables us to offer the most cutting-edge solutions on the market across our established dealer network and really drive the uptake of IP.

“Sony’s at the forefront of product innovation and we’re excited to be able to offer technologies like its IPELA Engine and G6 cameras, that stand to bring considerable value to the UK market.”

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