Sentry360 has announced its international expansion to venture new partnerships and expansion into the EMEA market. This undertaking, ensuring several new distribution and integration partners, is beginning in Dubai and Istanbul, Turkey.
With both sales and technical support staff under his leadership, Andrew Patterson, CEO of Complete Pixel will be managing and be setting the precedent for making the Sentry360 brand known in Dubai and the EMEA market. With over 20 years of experience in the security industry, Patterson is now set to reproduce his past success in the ip video surveillance industry.
“It was a shared vision that led to this expansion,” says Patterson, “A vision of a quality-driven, ethical organization that provides an outstanding product and service for the international market. The decision to team up with Sentry360 was a logical one when I looked at not only the product-line, but the management of the company.”
As Sentry360’s growth around the globe continues to expand, an international partnership has been beneficial to take on the role of sales and technical support within the EMEA market. Sentry360 will continue to focus on manufacturing and distribution of their high-quality products while partners familiar to the markets will maintain sales and technical communications. The objective is to capitalize on the strengths of these two companies and the potential of the EMEA market.
One thing in particular that makes Sentry360 a valuable brand in this market is the diversity of the products. Selcuk Tuncelli, who will be managing all operations in Istanbul, states, “It’s the richness of the products and the range of possibilities that gives them potential to be used for a variety of projects.” Tuncelli has years of experience in project development and has already helped to make a strong impression on the market, including the company’s first-ever government project deployed in Turkey.
With so much opportunity before them, these global projects will be focused on building relationships and gaining quality-driven partners throughout Europe and the Middle East to grow the brand in a strategic way. “We want to show what resources are available to this market and really share the story of Sentry360 with this part of the world,” says Patterson.
Tom Carnevale, President of Sentry360, says that this is a “major step for our future in the exciting megapixel video surveillance market,” he adds, “We at Sentry 360 are thrilled at the opportunity to expand into this international market and confident that our investments will not only increase our market share but layer support for our new customers.”