We are the world leader provider of real-time AI-assisted video monitoring for a complex world.  We believe it’s a shortcoming of modern technology that surveillance equipment requires constant monitoring by human eyes, so we’ve redesigned the technology to see through the chaos and identify undesirable events first. This provides the ability to catch those events that don’t play by the rules and deal with them before they escalate.

Our AI-assisted video monitoring analyses what ‘normal’ is across the whole scene, looks for the ‘not normal’, then alerts operators before it’s too late. It uses a rolling baseline to learn daily, constantly adapting to new environmental and behavioural conditions. This establishes ‘new norms’ to identify any unpredictable activity over time.

The system displays only undesirable events to security operators in real-time, preventing monitoring fatigue and boredom while increasing engagement. As a result, security operators are enabled to proactively assess and respond only to the events that matter.   Designed to scale to thousands of cameras in one installation, our system future proofs the use of the video surveillance infrastructure.

Our solution isn’t a concept, it’s a reality – already delivering breakthroughs in monitoring performance across everything from university campuses, shopping malls, mass transport hubs to smart cities.  We are proving that the future is here, some just haven’t seen it yet. With iCetana you will see things differently.

Suite 4
6 Centro Avenue
Subiaco WA 6008

Suite 8, 11th Floor
Novotel Hotel Building
API Trio Office Tower
861 Sheikh Zayed Road
Al Barsha, Dubai UAE

4695 MacArthur Ct.
Suite 1100
Newport Beach
Los Angeles, CA 92660

Temple Gate, Bristol
United Kingdom

t: +61 8 6365 0458




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iCetana in action

A High Profile Solution

By Security News Desk | October 17, 2017

The Challenge Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). As a fast growing business, managing large camera networks and mitigating risks across multi sites in a timely manner posed new challenges. To continue being at the forefront of operating safe and secure…

iCetana’s Intelligent Video Analytics used at Swinburne University

By Security News Desk | October 17, 2017

Operational Situation The main campus of Swinburne University of Technology’s (SUT) is located in the inner-suburb of Hawthorn. This presents various challenges for the security team. To overcome these challenges, SUT has invested in a state-of-the-art Milestone CCTV surveillance system with over 650 Axis cameras to assess situations and assist in the protection of its…

Quick fire questions with Simon Hoyle, Senior Vice President – iCetana Europe

By Security News Desk | September 19, 2017

Simon Hoyle, iCetana Senior Vice President – Europe, answers SND’s quick fire questions Simon Hoyle, iCetana Senior Vice President – Europe, speaks to SND about Machine Learning and developments in technology including what may arise in the future given its potential.     How significantly has machine learning changed in recent years? Machine Learning allows…