Interview: CEO of Mirasys talks about the company’s different business model

Jukka Riivari, the chief executive officer of Mirasys, says the business is growing fast – not quite triple digit growth, he tells, but not far off.

Mirasys is based in Finland and employs 50 staff. It’s primary product is the Carbon video management system which is currently deployed worldwide including the city of Bangkok where it controls a 13,500-camera system.

He credits the phenomenal growth rate to the franchise business model which the company has adopted. By licensing local entrepreneurs in various countries to sell the products there, the company harnesses local finance and local initiative without having to risk its own capital.

Click on the media player above to listen to the interview.


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