IndigoVision reaping rewards of US strategic approach

IndigoVisionIndigoVision claims the choice to transform IndigoVision USA last year has seen the company go from strength-to-strength in the USA.

New products are being launched every month, and the new innovative features introduced to the original Control Center has earned it a formidable reputation in the industry.

This success is due to a strategic change made in 2012, when IndigoVision USA made the bold decision to totally re-launch its business.

“It was a strategic approach which began with the hiring of Paul Smith, who is an inspiring leader,” stated Marcus Kneen IndigoVision CEO. “He introduced a strategy focused on key market verticals, an extensive technical training program and engaging with industry specialist security integrators and consultants. He also expanded the sales team by over 100 per cent and increased resources in US operations and presales support teams.

“We invested a lot of time listening to VAR partners and end users, to make sure we really grasped what the market needed,” added Smith. “We then added the best of what we had learned globally, such as the experience gained from five Olympic Games, 250 cities, and systems for oil and gas covering over 25,000 inputs.

The loyalty of our partners in the USA has always been fantastic, and when they saw we were taking action on what they were saying everything started to click.”

The number of new projects IndigoVision has won recently proves Smith’s point. These projects include a regional rail organisation and several regional and national retail groups, along with a 1,200-channel video surveillance solution for the Sycuan Casino – one of the largest single US projects IndigoVision has ever won. Combined with existing installations such as the University of Miami Healthcare and the City of Marietta, IndigoVision’s position in the USA has never looked stronger.

“The recent wins in the US show that our strategic approach is working.” confirms Kneen. “Expansions to existing IndigoVision installations demonstrate customer satisfaction and high demand for our latest products. Our focus on market verticals is also paying off with fantastic new wins across the US. I am delighted to see all of the hard work come to fruition.”

More Information:

www.indigovision.com

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