Al Rams Group is the largest electronics trading company in the UAE and under the new arrangement the company will serve as partner for Hikvision’s complete product range within the region.
Maxwell Wei, general manager of Hikvision Middle East and North Africa market, said Al Rams has “proven to be an excellent partner” for the company.
He added: “With their vast experience in providing professional pre-sales and support services in the UAE market, I am very confident that our rich partnership will allow both Al Rams and us to offer the most cutting-edge solutions throughout this market.
“Additionally, we are excited to build upon Hikvision’s branding in the UAE security marketplace.”
Abdullah Darwish, chairman of Al Rams Group, added: “This strategic partnership with Hikvision, a giant in the video surveillance world, will provide benefits for us, our valued customers, as well as for Hikvision.
“The vision of our group is always to strive for innovative and diversified products, and this partnership is a big step towards making it a reality.”