Genie and Micro-Vision install surveillance system at Superdry store

Superdry store in London
Superdry store in London

Superdry store in London

Expanding security equipment supplier Genie CCTV Ltd, in conjunction with Gloucester based system integrator Micro-Vision Fire and Security Ltd, has supplied and installed a comprehensive CCTV surveillance system for SuperGroup Plc’s flagship Superdry store in London’s Regent Street

SuperGroup, owner of Superdry and one of the country’s fastest growing international branded clothing companies, operates a multi-channel business through a combination of standalone stores, concessions, e-Commerce and its UK and International Wholesale operations.

As part of an overall project to upgrade all Superdry stores, the system for Regent Street consists of 28 Genie ASD fully functional dome cameras, 62 Genie MD83SPX Pixim internal Cameras, nine Genie Micro Cannon Cameras and two Genie Vandal Resistant Domes. The system is controlled via eight Genie GDVRH-616 DVRs and displayed on Genie LM-19PRO/LED monitors.

Provision, Micro-Vision’s preferred supplier, worked with Genie to design a system which best suited the store environment and system requisites. The store has many varying lighting levels including indoor illumination and external sunlight streaming through windows and doors. Genie’s Pixim Seawolf Internal dome cameras offer unrivalled WDR functionality and have proved more than capable of coping with these different lighting conditions.

Kevin Powis-Jones, Managing Director of Micro-Vision Fire and Security Ltd, is delighted with the results and comments: “It was so important that we properly addressed all of Superdry’s requirements for this prestigious site. The Genie Pixim Internal Dome cameras perform extremely well in very tough lighting conditions, which in turn means our client is more than satisfied”

Another important requirement was the ability to view live and recorded video footage of all of the Superdry stores from a central location. Using the supplied EMS software, the Genie DVRs are all networked together and this criterion has been easily achieved.

Genie CCTV Ltd Managing Director Steve Baker says: “We are delighted to be associated with the installation at Regent Street and the overall project for Superdry. Micro-Vision Fire and Security have expertly installed the system and it’s clear for all to see that they have focussed on quality and reliability”


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