Entatech expands marketing department with new Marketing Executive

Michelle Stephenson

Entatech has further expanded their Marketing Department with the addition of a new Marketing Executive, Michelle Stephenson.

Michelle, who previously worked as a Marketing Executive within the Conference and Events industry, has always worked within a marketing capacity. Her past working experience includes two years working in packaging design and then over 2 years at the Telford International Centre, where she specialised in events and hospitality marketing.

Along with supporting the rest of the Marketing Department with events and campaigns, Michelle will be looking after the marketing activities of the Gaming and Peripherals vendors, liaising with Entatech’s Product Managers to develop and raise awareness of this growing channel’s brands and products.

Regarding the expansion of Entatech’s marketing department, Kate Fuller, Entatech Marketing Manager, said: “The business is growing all the time and in 2012 in particular, we brought in some amazing new vendors, some of which are on an exclusive basis, which we need to promote to our customer base. The addition of a new Marketing Executive enables us to implement a number of effective campaigns on behalf of our vendors, in order to not only increase their sales, but also promote the expanding product portfolio and services we provide.”

The IT industry is new to Michelle, but she is keen to learn all she can about the business activities of Entatech and the industry as a whole, and is excited to get stuck in with developing plans for vendors within this fast paced channel. On her new role, Michelle commented: “I’m always motivated by learning new industries and am pleased to join Entatech’s growing team – it’s really refreshing to work with such proactive and friendly people. I’m passionate about gaming and it’s going to be an exciting challenge to further develop this channel with some exciting and innovative marketing activities and events.”

Michelle, who is originally from Devon, has a passion for music and enjoys DJ-ing and cooking in her spare time.



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