Clarion Events appoints PR firm to handle Counter Terror Expo 2014



Clarion Events has appointed Singleton PR to handle the PR for Counter Terror Expo 2014, which is being held on 29 and 30 April next year at Olympia, London.

Counter Terror Expo was established to deliver a unique and secure environment in which professionals within the critically important counter terrorism and security arena could come together to share experience and gain knowledge. In the last 5 years, the event has grown dramatically to become a critically important, international gathering for leading experts from Government, the Military, the Intelligence and Security Services, the Police and the Emergency Services as well as the private sector.

In 2013, some 9,254 people attended Counter Terror Expo, a 9 per cent increase on the previous year. 91 per cent of visitors met their objectives, 84 per cent had direct purchasing power or influence over the purchasing process and 73 per cent had projects planned for the following 12 months. In total, 82 countries were represented at the event.

hilip Hunter, Event Director, Clarion Defence & Security, said: “Counter Terror Expo has once again proven its unique ability to provide strategies and solutions to counter today’s evolving security threats. The increase in attendance numbers in 2013 has established the event as a leading counter terrorism and security show worldwide. Companies who are interested in meeting a record number of counter terrorism, law enforcement, military and corporate security end users should discuss how Counter Terror Expo 2014 can form part of their marketing plan with a member of the event team”

Building on features introduced in previous years – including the IEDD Demo Area, the Maritime Security & Anti-Piracy Zone and the Armoured & Support Vehicle Zone – a number of new zones are being introduced for this year’s event to highlight the latest responses to specific threats.

Secure Communications and Cyber Terrorism Zone

This zone will showcase all the latest technology that has been adopted by Homeland Security and Law Enforcement teams to protect nations, organisations and the public together with a range of new products designed to ensure the coherent integration of cyber terrorism prevention activities.

Unmanned Vehicles Zone

Reflecting the increasing use of unmanned vehicles for intelligence gathering and to achieve safe and cost-effective access to remote locations and hazardous areas, this zone will feature displays from a range of both new and established manufacturers of ground and air vehicles.

Border Security Zone and Access Control Zone

From new physical infrastructure components to the latest biometric, screening and scanning technologies, the latest products for securing international borders, facilities and points of entry will be showcased in this zone.

Integrated Security in Action

The integration of technology allows for a more complete picture of security breaches, accidents and disturbances, enabling law enforcement agencies to modify their responses to suit different security needs. This zone will feature the latest range of CCTV, access control, perimeter protection and control room security technology as well as providing an interactive educational and technology showcase demonstrating integrated security platforms in action.

Singleton PR, founded in 2007, provides a bespoke public relations service, with a high return on investment, for the aerospace, defence, security and space industries. Through its international network of media contacts, the Singleton PR team is able to operate on a truly global basis. The agency won the Counter Terror Expo 2014 contract, after a three-way pitch, by demonstrating to Clarion Events the full extent of its experience and understanding of the counter terror arena.

Abby Singleton, Founder and Managing Director of Singleton PR, commented: “The Singleton PR Team is very much looking forward to working with Clarion Events to give Counter Terror Expo 2014 the highest profile possible. Attendances at the event have been increasing year- on-year since 2009 and we want to see that trend continue into next year.”

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