Installers and integrators can buy Grundig Security products directly from Germany by ordering through Security Buying Group. Alternatively, they can buy Grundig from Security Buying Group’s distribution partner, Midwich.
Steve Jones, sales director at Security Buying Group, explains the company’s role in Grundig’s route to market and why specialist security and AV distributor Midwich has been selected.
“Grundig is a world-class German manufacturer and long-established consumer electronics brand, with a reputation for high quality and superb reliability. Extensive investment in promoting the brand within the security industry is increasing awareness and demand. A huge growth in sales across Europe of Grundig consumer products is increasing awareness still further. We are responsible for bringing Grundig Security products into the UK.
“Security Buying Group offers brand-specific sales and technical support for Grundig’s IP, analogue and HD-SDI security products. If installers purchase from our website, SecurityBuyingGroup.co.uk, products are shipped directly from Germany to the UK installer’s site. To qualify for the direct shipment service, UK installers must first commit to a partnership agreement with the Security Buying Group and have their staff fully trained on Grundig products.
“Midwich offers a large choice of security products to complement Grundig’s CCTV range, along with systems design, configuration and training services delivered by their newly appointed technical manager, Carl Hayesmore. They offer a next-day service and are Europe’s largest audio-video distributor, providing further opportunities to CCTV installers.”
“Our decision to only supply leading UK installers and partner Midwich for distribution is to ensure we maintain the highest possible installation and commissioning standards possible, equal in quality to our products.”