Brazil’s network surveillance market set for growth in light of FIFA World Cup and Olympic Games

In its recently published, second edition report on the Latin American video surveillance equipment market, IMS Research (recently acquired by IHS Inc.) estimates that the analogue equipment market accounted for nearly 60 percent of total video surveillance equipment revenues in 2011.

One of the key reasons for this is that Brazil is slightly behind the curve in the transition from analogue to network video surveillance, with its analogue market representing a larger proportion of its total video surveillance equipment market than in any other region in Latin America.

IMS Research Market Analyst and report author, Oliver Philippou, states; “A key element of the market in Brazil is the numerous local manufacturers that primarily supply analogue cameras, and service the replacement market for the country ’s large analogue installed base. Furthermore, a forecast decline in analogue video surveillance equipment revenues means the Brazilian market is not predicted to grow as quickly as some of the other regions in Latin America over the next five years. ”

Philippou continues, “However, network video surveillance equipment is set to be used for the majority of the world’s two largest sporting events; the 2014 FIFA World Cup, and the 2016 IOC Summer Olympics Games; a large number of major infrastructure projects within Brazil; and several extensive city surveillance projects. Consequently, Brazil ’s network video surveillance market is forecast to see strong growth compared to other countries in Latin America. ”

Mexico, conversely, is slightly ahead of the curve, and has one of the highest percentages of network video surveillance equipment in proportion to total market revenues. While Mexico ’s network video market growth is not forecast to be as strong as Brazils, its small analogue market means that the country will see larger overall market growth. Other countries, such as Chile and Colombia, will also follow a similar pattern to Mexico. Both of these countries are forecast to tip (the point when network video surveillance sales overtake analogue video surveillance sales) in favor of network equipment this year. This is mainly due to large infrastructure projects in city surveillance, government, traffic monitoring, and railways.



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